Horoscope sign represents 12 equal divisions of the Zodiac. It is believed that each horoscope sign represents specific personality type or characteristic. The Indian as well as Western astrology use the constellation and the movement of planets as the guiding forces. The Chinese astrology on the other hand is independent of the constellation and the 12 divisions are merely based on the equatorial line.

In modern times, several people are passionate about their horoscope sign for a variety of reasons. For some, the horoscope sign is supposed to be helpful in designing a career, acquiring assets, or even understanding compatibility of business partners. But, the more wide spread use of horoscope sign is in understanding love compatibility. In most nations, the print as well as the electronic media vies with each other to establish their presence in this segment.